T: 0207 242 1111

Holborn Tower, 137 High Holborn, London, WC1V 6PL

The leading supplier of motorcycle clothing in central London. We're on the corner of High Holborn and New Oxford street, 200 metres from Holborn tube and 250 metres from the British museum. We have experienced helpful staff who are all riders and know what they're talking about.



Main Opening Times

  • Monday - Saturday - 9am - 6pm
  • Sunday - 10am - 4pm
  • Bank Holiday - 10am - 5pm

Store Details

Contact Number

0207 242 1111

Contact Email Address




Holborn Tower, 137 High Holborn, London, WC1V 6PL

How best to find us

Located in the heart of Midtown, central London They're only a couple of hundred metres up from Holborn tube if you head west. Located on the right just off of High Holborn, at the corner with New Oxford street. There’s plenty of free motorcycle parking nearby and even a Boris bike location at the front door.

Get directions

MEET Keith Rossiter


A little more about me

I have been a rider for over 30 years. I am lucky enough to own a variety of bikes including a BMW cruiser, an aging Bimota and a Suzuki off road bike.

My daily commute is usually on a Honda scooter so I really do have a great knowledge of what it’s like to ride different types of bikes. I am also a time served mechanic and do most of the work on my bikes. As this includes a two stroke TZR 250 race bike, I can often be found with grease under my nails.

When I'm not racing I can be found at the keyboard clacking out prose for as a freelancer for various magazines where I specialise in reviewing motorcycling clothing. As a result, I have a large collection of riding gear so really know what I'm talking about when it comes to recommending products.

In my spare time I also volunteers as a riding coach with the British Motorcycle racing club. Years of honing what little skill I have and some specialist training with the ACU mean that I can often be found on track showing people how to get the most from their machines. I specialise in coaching kids from the age of 12 who are competing in championships at club level.

A keen traveller, I have ridden bikes to Morocco, around Europe, half way around Australia and once rode from Prague to London in a day!