Route One

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Route One Jeans are developing into a leading brand name in kevlar jeans. Route One at its heart focuses very much on the protective attributes of what is essentially a casual product in denim wear. The designers understood how riders & pillions wanted to ride in this casual kit and set about forming a construction that enhanced protection. They began by looking at data provided following incidents and along with our design teams extensive experience defined the areas of denim most at risk. The design team finally defined a Woven Kevlar attached body side of the denim, in the key risk areas, as the most suitable protection. Dupont is the world leader in Kevlar and they have specified from day one only Dupont Kevlar in Route One jeans. The design team then specified CE approved armour to the knees and prepared the jeans for hip armour.

With a kevlar jean specified to minimise risk and enhance protection they set about meeting the fashion expectations of the rider and pillion. Their teams spend much time in the high street looking at fashion style and trending, and their final designs are combined with the ‘safety first’ approach explained earlier. They put much effort into fashion detailing to include stitching styles, pockets, belt loops, denim cut and so on.

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