Infinity Motorcycles Great Portland Street

Great Portland Street BranchGreat Portland Street Branch

Tel: 0207 637 5002

The Great Portland Street store is the oldest motorcycle clothing shop in the West End of London and became an Infinity Motorcycles branch several years ago after numerous incarnations over the decades. Located a short walk up from London’s famous Oxford street it has long been the shop of choice for the London motorcycle rider.

Commanding two floors we stock a wide range of helmets, gloves, leathers, textiles and boots, plus security items, Sat Navs, communications and pretty much everything else you need to enjoy your riding in safety, style and comfort. It doesn’t matter what you ride as our huge stock range has gear to suit commuters, classic aficionados, track day enthusiast’s, racers, tourers, cruisers and pretty much any other form of riding you can name. The guys and girls in the store are all seasoned riders and are here to help you and if you’re expecting to be pushed into some over the top expensive riding gear that you don’t want or need then fear not. We have an expansive range of equipment for every budget and are happy to discuss your individual needs and tailor what you need to suit you.

As well as being Central London's Dainese Clothing stockist, we offer a huge range of motorcycle clothing brands and crash helmets including Arai, Shoei, and Davida Helmets, Belstaff textiles and boots, Rukka , Sidi boots, Alpinestars, Abus locks, Oxford Products, Kriega luggage, Spada & Merlin Clothing and many more. There are always special offers and clearance items in store as we often clear discontinued stock to make room for new gear. There’s always a bargain to be found!

Being at the ‘Media end’ of town (near the BBC) the shop regularly sees celebrity riders coming in to pick up bits and pieces. In recent months the staff have helped Hugh Laurie, Gordon Ramsay, Dermot O’Leary, Harry Enfield, James McEvoy, Marcus Mumford and Ewan McGregor amongst others. If you’re visiting us from outside of the EU then we’ll happily help sort out a VAT refund form for you as well. As with all Infinity shops we realise that you, the customer, is the most important aspect of our business and we’ll always do our best to look after you whether you’re after a can of chain lube or a four figure motorcycle touring jacket. Our staff are dedicated to providing a premium service and are one of the best reasons to shop with us.

We look forward to helping you.


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Great Portland Street Manager Jonny

Meet the Manager - Jonny

Jonny has been with Infinity since 2007 and started his career at the Hanger Lane branch before being seduced by the bright lights West End when he moved to the Great Portland Street store in 2009. He currently owns two bikes, a ‘ratty’ old Honda CB500 as a commuter / winter hack and a 2010 Triumph Bonneville which is undergoing a never ending amount of customisation.

Don't be put off by the picture, Jonny is a Lovely Bloke.

Map for Great Portland Street Branch

Find Us

Devon House, 171 Great Portland Street
London, W1W 5PG
0207 637 5002

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Google Virtual TourWe are an official Dainese stockist

Local Information

There is a motorcycle bay right outside of the shop but you’ll have to get there early to claim territory. Ask the guys nicely and they’ll keep an eye out for roaming wardens while you park up on the single yellow adjacent to the bay.

If you’re coming by tube then get off at Great Portland Street station and head south down Great Portland Street itself. We’re about 300 metres down on the right hand side opposite the Sainsbury’s. The best landmark to look for is the bright green pharmacy cross on the chemist’s next door to us.

Opening Times:

Monday - Saturday 9.00-6.00
Sunday 10.00-4.00

Bank Holiday Opening Hours:
Good Friday 10.00 - 5.00


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